By: Julia Demma, Contributing Editor - GreatNews.Life
One of Holladay Properties’ newest and most prestigious projects – Burlington Station – has garnered national recognition from a leading reputation management company, putting it in the nation’s top 100 properties nationwide for having an excellent online reputation.
The 89-unit luxury apartment complex located at 5100 Forest Avenue in Downers Grove, Ill., received the ORA™ (Online Reputation Assessment) Elite 1% award by J Turner Research, scoring a 96/100.
Each year, The ORA™ statistical model aggregates and analyzes online ratings and reviews of more than 120,000 properties across 21+ review sites and ILSs to generate a single score on a 0-100 scale, that is easy to monitor, rank, and improve. This process is pioneered by J Turner Research, the leading full-circle online reputation management company exclusively serving the multifamily industry.
“It’s a big honor to receive this recognition. It’s a testament to how hard our team works from our on-site staff of four people to our leadership at our corporate office,” said Cara Pagels, Residential Property Manager at Burlington Station. “Here at Burlington, it’s all about community, and the team at Holladay really aimed for this when the complex was brought to life.”
Seventy-one percent of prospects surveyed by J Turner Research choose to visit a property with a better online reputation. Properties who receive a high ORA™ score produce 15 percent more leases than properties with lower ORA™ scores.